”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?
Volkswagen’s “Fun Theory”
So what’s the result? See for yourself:
The number of people taking the stairs instead of the escalator increased by 66%. And when you watch the video, you see that people didn’t just walk, they dance, they try to play a tune.