Piano stairs at Stockholm metro

A giant piano keyboard lays on the stairs of Stockholm’s Odenplan metro station.

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?

Volkswagen’s “Fun Theory”

So what’s the result? See for yourself:

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